Vitafoods Asia 2024: Unlocking New Opportunities in Asian Nutrition
From September 18–20, 2024, Vitafoods Asia 2024 (the International Exhibition on Nutrition and Health Foods) will be held at the Queen Sirikit National Convention Center (QSNCC) in Bangkok, Thailand. As the premier event in the nutrition and health sector across the Asia-Pacific region, this year's exhibition was held in conjunction with Fi Asia Thailand, bringing together global resources to serve as a core platform for expanding into the Southeast Asian and Asia-Pacific markets.
Spanning three days, the exhibition featured an expanded exhibition area and attracted over 10,000 trade visitors and more than 600 exhibitors from over 70 countries and regions. The exhibition covered the entire industry chain, including raw materials and ingredients, branded finished products, OEM/ODM contract manufacturing, production equipment, and services. In terms of visitor demographics, distributors accounted for 31%, manufacturers 24%, and contract manufacturers 16%. With 91% of attendees holding decision-making or influence over decisions, business negotiations at Vitafoods Asia were highly efficient.
On-site Highlights: Four Major Trends Shaping the Industry
At the exhibition, innovative products and cutting-edge technologies were showcased, clearly outlining the core trends in Asia's nutrition and health industry.
1. Dual boom in oral beauty and bone health, with collagen taking center stage
2. Upgraded gut health, with postbiotics and precision formulations becoming mainstream
3. Functional foods "snack-ified," with natural and convenient options becoming the norm
4. Technology and sustainability go hand in hand, with green development becoming a consensus
As an exhibitor, we participated deeply throughout the event and gained significant insights. Our three-day exhibition journey in Bangkok concluded successfully. Vitafoods Asia 2024 is not only a major industry event but also a vital bridge connecting the global community and providing insights into emerging trends. The Asia-Pacific nutrition and health market holds immense potential, with natural ingredients, functional benefits, convenience, niche customization, and green sustainability serving as the industry's core development directions.
This experience has strengthened our confidence in keeping pace with trends and optimizing our products. Moving forward, we will continue to expand our organic ingredient offerings and deepen our partnerships with Southeast Asian and Asia-Pacific markets. We are committed to serving global consumers with higher-quality organic products and driving new growth for the industry together.
