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What is phycocyanin pigment?

Sep 02, 2021

Spirulina extract phycocyanin is a dark blue powder isolated from spirulina with beautiful color. It is not only a kind of protein, but also an excellent natural food coloring, and at the same time a good health food. Pantone bid farewell to the live coral color known as the "Color of the Year" in 2019-an unsaturated pink full of sweetness and optimism, and then chose a more exciting and interesting marine color, and announced List "Classic Blue" as the popular color of the year in 2020.


2020 "Classic Blue" Empowers Plant Protein Drinks

Since 2011, the growth rate of the plant protein beverage market has been higher than the overall growth rate of the beverage industry. According to relevant statistics, since 2007, the fastest growth rate in the beverage sub-industry has been plant protein beverages. In 2016, the plant protein beverage industry’s revenue was 121.72 billion yuan, and the compound growth rate from 2007 to 2016 reached 24.5%. The proportion of the company increased by 8.79 percentage points to 18.69%. In 2016, the plant protein beverage manufacturing market accounted for the highest proportion, which shows that people's demands for health from dietary aspects are reflected. It is expected that the industry's market will further increase to RMB 258.3 billion in 2020, accounting for 24.2% of the total beverage manufacturing market, and it will still be the main sub-category of the beverage manufacturing industry.

phycocyanin pigment in food

Phycocyanin, which is a vegetable protein pigment, is added to an aqueous solution to show a clear sky blue color. Blue is the color of the sky and the sea, bringing a refreshing feeling.There are few colored drinks, and the beautiful and novel blue is easy to cause visual impact, which can greatly stimulate people's desire to buy, just like the popular blue cola before.


There are already many phycocyanin-added beverages abroad, such as B-BLUE-FITNESS, which is a purified biologically active beverage that only contains purified water, phycocyanin, flavors and sweeteners. Depura vita is a combination of fruits, vegetables and spirulina that work synergistically to help balance the intestinal flora. Water+ Blue Spirulina is a blend of lemon juice and blue spirulina (the ideal mixture of antioxidants and electrolytes), and there are more drinks with phycocyanin added—not to mention.

These drinks have low glycemic index and low calorie content. Allows you to taste fresh, completely natural energy. Experiments have shown that phycocyanin is very suitable for a variety of applications, from candy to ice

Creams and beverages can even be used for alcoholic beverages.