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typical supplyment herb in US market 2020

Nov 12, 2021

In 2020, immunity products will grow by 72.3%, and it is expected to maintain steady growth in the next 4 years. Among them, the sales of black seed oil on Amazon increased by 72% (July 2019, June 2020 VS July 2020 to June 2021); mushroom products increased by 60.2% year-on-year.

Emotion, stress and mental health products grow by 29.4% in 2020, and the growth rate reach more than 10% in 2021.

In 2020, sleep support products grow by 10%.

In 2020, Ayurvedic herbs increased by 27.9% year-on-year, mainly related to Ashwagandha, turmeric and Bacopa monnieri.

01.Immunity field

In the post-epidemic era, consumers are more concerned about the overall immune health. Not only the teenagers and the elderly, but consumers of all ages are beginning to pay attention to the maintenance of their own immunity. In the entire immune health category, mushroom products will increase by 60% year-on-year in 2020, and the growth of raw materials such as Chaga, Grifola frondosa, Ganoderma lucidum and SHILAJIT is relatively obvious. In addition, the market cognition awareness and product sales of the traditional herbal black seed oil are also increasing.


β-glucan is a relatively hot raw material in the past two years that exists on the cell walls of plants, bacteria, fungi, etc. It can be extracted from yeast, oats, barley, barley, mushrooms and other raw materials. β-glucan from different structural sources have different application directions. In contrast, β-glucan derived from microalgae began to become a raw material for immune product formulations. In addition, elderberry and echinacea may not be the most shining raw materials, but they are the raw materials backed up with sufficient scientific data. Data show that in 2020, elderberry will grow 112% year-on-year, and echinacea will grow 25% year-on-year.

02.Stress and emotional support

In 2020, Combined formula products increased by 322% year-on-year. The main players in this field include: Ashwagandha, Bacopa monnieri, Echinacea, Rhodiola and Saffron. The awareness of the Indian Ayurvedic herbal medicine market represented by Ashwagandha is increasing, and there is a trend to catch up with turmeric. At present, many products in the global market contain this raw material. Ashwagandha will increase by 50% year-on-year in 2020.


03.Cognitive health support field

With the increasing pressure of daily life, more and more consumers are beginning to pay attention to brain health products. The product formulation of the cognitive health market has shifted from traditional capsules and tablets to more snack-oriented products, including food, beverages, candy, snacks, etc. The main raw materials include American ginseng, bacopa, blueberries, green oats, and hericium. Mushrooms, sage, saffron, turmeric.

04.Sleep management

Sleep has formed a specific industrial chain structure. From daily necessities to electronic equipment to related health foods, the sleep economy is rising in a new trend. More and more consumers are looking for dietary supplements to help them improve their sleep disorders. At the same time, consumers are choosing more natural and healthy products. At present, the main raw materials for sleep management are chamomile, hops, passionflower, saffron and