In The dietary supplement market a variety of options，catering to a variety of demand states, of which immunity is the most important. Due to the increasing component , manufacturers are foreced to adopt new differentiation strategies, not only using unique ingredients, but also creates dosage forms that consumers find attractive and convenient. The definition of supplements is changing to launch include a wider range of formulations, further blurring the boundaries between supplements and functional foods and beverages.
01 Sachets and stick packs
Consumers are get used to sachets and stick packs that can be mixed with water or other beverages in a convenient dosage form are in line with the increasing demand for immune support. According to data from FMCG Gurus, in 2020, nearly 50% of consumers have purchased milkshakes or beverages containing milk powder.
Shots-a concentrated drink that combines energy support and other nutrients.Since epidemic breakout, consumers are increasing their intake of functional concentrated drinks to improve immunity, metabolism, energy and overall health. In a busy lifestyle, concentrated beverages have become a popular ready-to-drink form. From 2015 to 2020, the compound annual growth rate of the global functional market is about 10%. Studies have shown that consumer demand for instant beverages (RTD) is stimulating this growth.
It is no longer exclusive to children's food, but also hit in adult food. Although gummies are more children oriented, it is currently the first choice for adults oo. It is a good support for sleep and mood. According to the survey, the new gum supplements development keep growing from 2016 to 2020, with a compound annual growth rate of 37%. Gummies have become one of the most popular dosage forms for immune health
04 Lozenges - combine health benefits and candy flavors, sometimes called "medicinal candy", are particularly popular in the Asia-Pacific region. For a long time, lozenges have been very popular among elderly consumers. They provide comfortable taste and portability benefits, attracting consumers in busy life.
05 protein powders with added vitamins
In the second half of 2020, nearly a quarter of consumers in North America bought protein supplements. At the same time, 60% of people said that they would use protein supplements as "a daily necessities to help themselves through the day." People who eat protein supplements before or after exercise can benefit people who take sports nutrition food. Of course, these products also attract the attention of people who are health-conscious and interested in maintaining their own health.
To sum up, a credible and unique products that meet niche market are very important to consumers. a product can help it stand out in the crowded market of immune health products. At the same time, the high-quality and effective ingredients added to the product will also attract consumers' attention.